Logo-typography

Taken from Barnes & Noble Star Wars Book

 

I'm not really a huge Star Wars fan, but I was looking at books in Barnes & Noble and saw an entire table of Star Wars books about everything to do with this science fiction genre. All of the books had the same (or very similar) font style that did seem to be characterized with a "fantasy/space" element. This specific typography is associated with the Star Wars logo and many encompassing genres and Star Wars collectibles.