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| Taken from David Cason's website http://www.davidcarsondesign.com/ |
"He changed the public face of graphic design." -Newsweek
"The art director of the era." -Creative Review London
"The most important work coming out of America." -American Center For Design
"The most influential graphic designer of our times." -Surfrider Foundation, July '09
"He significantly influenced a generation to embrace typography as an expressive medium." -Steven Heller 2010
"The art director of the era." -Creative Review London
"The most important work coming out of America." -American Center For Design
"The most influential graphic designer of our times." -Surfrider Foundation, July '09
"He significantly influenced a generation to embrace typography as an expressive medium." -Steven Heller 2010
Those are comments about the designer, David Carson, that were found on his website. David Carson designs typography and juxtaposes letters that force the viewer to see past the words and through to the meaning they represent. I classified this typography as Urban Typography since a lot of his work is displayed in cities and serves as advertisements and awareness-building campaigns. The urban style is also reflected in many of the distressed/destroyed letter thicknesses as well as the uneven sizing and positions of the words in an almost "retro-like" sense. David Carson's surfing background has influenced his work and a lot of high profile surf competitions have featured his typography for promotions and events.
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